SerialMailer has its own dedicated website at https://www.serialmailer.com.
With the powerful message editor, fields from your recipients list can be inserted into the e-mail so that a new, personalised message is generated for each recipient. The fields are not limited to static data. With conditional fields the content is dynamically adapted.
If the standard options for formatted texts aren't enough for you, you can design your e-mail in an external web design program and import the html file into SerialMailer with just a few clicks. All the associated files – like images – are imported together with the html file.
SerialMailer features a central database manager that gives you access to the addresses stored in the 'Contacts' app. Custom recipient lists can be stored in SerialMailer or imported from other applications that support the csv-format.
The database manager serves as a launch pad for your new mails. You select an address list and create a new mail for those recipients.
Each SerialMailer file has its own address list that is stored together with the mail. That way, you can always see to whom the mail was sent originally, even if you change the addresses in the database manager. The date and time on which an e-mail was sent is recorded for each recipient and stored together with the message.
The mail personalisation is not limited to the e-mail text alone. Even the attachments can be dynamically adapted, depending on the content of the fields in your address list.
When you send your message, SerialMailer can act like any normal e-mail client, but instead of sending just a single mail, it can send thousands at once. It connects to your mail account and creates an individual, personalised message for everyone on your list. Since separate mails are sent, none of the recipients can tell who else received a mail. It's just like each message was composed by hand.